Yingli to Sponsor World Cup Brazil $YGE
“Yingli Green Energy“ a leading solar energy company and one of the world’s largest vertically integrated photovoltaic (“PV”)manufacturers, which markets its products under the brand “Yingli Solar”, today announced the sponsorship of the 2014 FIFA World Cup Brazil on the occasion of the 2011 Intersolar show in Munich, Germany. During a joint press conference, both FIFA and Yingli Green Energy’s top management addressed journalists and guestsfrom around the globe. A special attraction was the display of the 2014FIFA World Cup™ Winner’s Trophy and introductory speeches by Mr.Liansheng Miao, Chairman and Chief Executive Officer of Yingli GreenEnergy, and Mr. Thierry Weil, Marketing Director of FIFA.
The 2014 FIFA World Cup will be the 20th edition of world football’s flagship event and is scheduled to take place in June and July 2014 in Brazil. Yingli Green Energy isconvinced that the FIFA World Cup™ is one of the best marketingplatforms. This particular FIFA World Cup™ will ensure not only brandexposure into Brazil, one of the largest consumers of energy in SouthAmerica, but all around the world. Brazil, with an estimated cumulativesolar PV capacity of currently 20MW, has long been referred to as the“pais do future” – the country of the future. Mr. Liansheng Miao, Chairman and Chief Executive Officer of Yingli Green Energy, said:“After our 2010 FIFA World Cup™ sponsorship, we saw a tremendousincrease in our brand awareness and inquiries for our products. We werealso very happy to see how our products brought smiles to the childrenin need by supplying our solar solutions for FIFA’sFootball for Hope program. Thus, we are thrilled to continue oursponsorship with FIFA by becoming an Official Sponsor of the 2014 FIFAWorld Cup Brazil and to be an important renewable energy partner to theworld’s most-watched single-sport event. We are excited to once againjoin hands with FIFA, to build a greener FIFA World Cup™ and a more sustainable future with affordable clean energy provided by the sun.”
Mr. Thierry Weil, FIFA Marketing Director said, “We could not haveorganized the FIFA World Cup on the scale that we saw in 2010 withoutthe support of sponsors such as Yingli Solar. Yingli Solar’s activitieshave had a wide geographical impact, from raising the awareness of theFIFA World Cup™ in their home market China, to providing solar expertise and products in rural parts of Africa as part of the “Football for Hope” program. We view our agreement as a strategic long-term cooperation and I am delighted to welcome Yingli Solar on board as a committed sponsorof the 2014 FIFA World Cup™.”
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