Toyota’s Greener Vehicles
The Japanese have been leading providers of greener vehicles fordecades. In the seventies Japan was well known for their fuel efficientvehicles. Today hybrid car sales are led by Toyota’s top-selling Prius.
Eachauto maker is forced to commit to a given strategic objective. Thus farToyota and other Japanese car makers have made some excellent strategicdecisions. Today car makers are being asked to make similar strategiccommitments. According to Takehi Uchiyamada,Toyota’s executive vice-president in charge of research anddevelopment, each automaker is investing resources betting on a giventechnology..
While most automakers are focusing on lithium ionbattery technology, Toyota remains committed to hydrogen fuel celltechnology. Early in August, Toyota Motor Sales (TMS) announced theresults of its fuel cell hybrid vehicle range and fuel economy fieldevaluation. The test reveals that for a typical commute. the Highlanderprototype (FCHV-adv), has a 431 mile estimated range on a single tankof compressed hydrogen gas and an average fuel economy of 68.3 miles/kg(approximate mpg equivalent).
Pairing ingenuity with efficiency, regenerative brakingconverts braking energy into electricity to recharge the batteries,while the enhanced Electronically Controlled Braking (ECB) System islighter, smaller and uses up to 29% less power than their previousregenerative braking system.
The combined 35 MPG rated HS Hybrid is over 50%more fuel efficient than Near Luxury competitors, and the mostfuel-efficient Lexus ever. It delivers excellent driving performancewhile earning a Super Ultra-Low Emissions Vehicle (SULEVII) emissionsrating utilizing regular 87 octane gasoline.
Richard Matthews is a consultant, sustainable investor, writer and owner of The Green Market Oracle, a leading sustainable business blog that covers the convergence of sustainable capitalism and the global environment.The Green Market is one of the most comprehensive resources for information and tools on sustainability. Follow The Green Market's twitter feed and see the Facebook Fan Page. Richard is a contributor to more than 50 publications. Find him on Facebook and Linkedin.
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