Did you know that most solar customers are not rich? Most have an annual household income under six figures, and way below that $150,000 mark many consider wealthy. What’s more, 70 percent say they’re actually penny-pinchers, or, to be polite about it, “savvy spenders.” These are just two observations reported in a new infographic released by 1BOG, which explored characteristics of solar homeowners and the main reasons people go solar. The top reasons just may — or may not — surprise you.
1. The bottom line.
For many, going solar really is mostly about the money, and that’s OK. Approximately 76 percent of all solar homeowners had a solar PV installation for the money savings over the environmental benefits. Since most solar PV installations save homeowners 30 percent or more on their electric bills, it’s definitely a good reason to look into a solar installation.
3. To increase property value.
While a solar PV installation will pay for itself in five to eight years, making it a smart move for the frutal-minded, you may even see a return on your investment if you plan to move. A 4 kW solar system can raise the value of your home by $20,000 or more and also encourage a faster sale, which may be significant in today’s market.
4. For the comfort.
“Solar users like to crank the AC,” reports 1BOG’s finding, which is a lot easier to do guilt-free on those bright, hot summer days, when you know your electricity is free and clean. Sometimes, solar isn’t so much about conservation as it is comfort.
4. Because the technology is cool.
Forty-four percent of solar homeowners love their cars, gadgets and technology. It stands to reason, then, that solar panels, for some, are another way to create a cutting-edge home of the future. Pair your solar PV installation with programmable thermostats and iPad apps that let you measure the output of your solar panels on a minute-by-minute basis — along with an electric car that can run on the power generated by your solar panels — and you’ll be in techie nirvana.
5. To go “green.”
Although those who chose solar solely for the green factor aren’t in the majority – only 26 percent of people in the 1BOG.com survey said going solar was about “going green” — our own sources say there are regional variations here. For instance, in Northern California, many people opt for a solar installation because they want to reduce their carbon footprint, but in SoCal, it’s mostly about the savings. Going green may not be the top reason people all over the country are going solar, but it’s definitely on the list.
Readers: Why do you want to/did you go solar? Tell us below and then join us on April 11th from 2:00-3:00 p.m. EST as we talk about “Your Solar Story.” Register for free or find out more now.
You may also like
SolarChat friend and participant Rhone Resch, the president and CEO of the Solar Energy Industry ...