The NPD Group acquires Solarbuzz LLC

05 March of 2010 by

The NPD Group has acquired Solarbuzz LLC, an international solar energymarket research and consulting company. Solarbuzz will operate inconjunction with The NPD Group Company’s DisplaySearch, the worldwideleader in flat panel display and electronics market research andconsulting.

The acquisition extends The NPD Group’s globalmarket and supply chain research expertise into the burgeoning solarenergy sector. Solarbuzz will keep its brand name, and the Solarbuzzteam will report to Tim Bush, General Manager of The NPD Group’sanalyst-based services. DisplaySearch’s existing solar energy researchreports and services will be folded into Solarbuzz’s product portfolio.

As a result of the acquisition, clients will be able toleverage more reports, services, and expertise in the solar researchmarket. By operating in partnership with DisplaySearch, its sistercompany, Solarbuzz will gain access to an extended network of sales andresearch support around the world, especially in Asia.

“Weanticipate the solar energy market will expand rapidly as we continueto witness increased government and industry efforts focused onrenewable energy,” noted Tod Johnson, Chairman and CEO of The NPDGroup. “As the flat panel display (FPD) supply chain matures andextends its manufacturing expertise into the solar energy sector, wesee an opportunity to quickly expand our business in this segment byacquiring Solarbuzz, an established brand in the solar industry since2001. The company will complement DisplaySearch’s supply chainexpertise in the FPD segment.”

Craig Stevens, who will continueto serve as Solarbuzz’s President, states: “We share a common vision toprovide comprehensive, high quality solar market research to ourrespective client bases. We are delighted to become a part of The NPDGroup family and have taken advantage of our discussions in recentmonths to plan further expansions to the existing range of Solarbuzzreports and consulting services.”

Bush added: “We are thrilledabout the acquisition of Solarbuzz and believe their globallyrecognized name, commitment to quality research, and deep roots in thesolar industry will greatly enhance our capabilities in the solarresearch market. The synergies between both companies are substantial,and we look forward to blending our combined market research expertisein the solar and renewable energy sectors.”

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