27 Jul

Green Marketing or Green Washing?

The Green Light Distrikt

So last month I spouted off about labels on food and the enforcementbehind them.  The …

26 May

Honest Marketing in the Environmental Revolution

The Green Market Oracle

Green initiatives are often communicated in a company’smarketing plans. These marketing efforts highlight a company’senvironmental …

10 Dec

First Solar announces TK Kallenbach as EVP of marketing and product management

PC's Solar Photovoltaics Blog

First Solar Inc., the world’s leading manufacturer of photovoltaicmodules, today announced that TK Kallenbach has …

15 May

The Importance of Branding in the Solar Industry

Greentech Media

Solar panel companies often compare their industry to the chipbusiness. But one trick many of …

23 Apr

Silencing Earth Day Critics

The Green Market Oracle

Earth Day is an important day for business, collectively companies arespending tens of millions on …