Tag Archives: marketing
Selling the Story of Solar
“Solar advocacy goal-setting…” This was the topic for the 1/4/12 of #SolarChat. For our first #SolarChat of the new year, representatives from the Solar Energy Industries Association joined us as guest panelists as we discussed action items the solar community can implement in 2012 to promote our cause. One thing was clear during this hour-long [...]
The Solar Brand Recognition Challenge
In a world where most solar companies are in their early stages, where solar is a relatively new industry and struggling as a whole to break mainstream market barriers, how does one overcome the “brand recognition challenge”? Is branding essential and instrumental to the realization of your business goals? Yes! At EcoOutfitters.net, we take these [...]
The Ultimate Solar Startup Guide
If you’re interested in starting a solar installation company, you’ve just found a gold mine. I’ve been editing HeatSpring Magazine while helping a friend start a solar business. I’ve found myself constantly answering the same questions, what do I need to go to start a solar company. So, with help from HeatSpring instructors and based [...]
In Focus: Solar Ads
I was driving through San Francisco yesterday, flipping through radio stations, when I heard the word “photon” and out of sheer geekiness, stopped to listen. It turned out to be an ad for solar panels and, to be honest, the radio spot from SunPower was pretty good. It was well produced, sort of funny, established [...]
groSolar Training: Solar Marketing and PR
Presented by: Jeff Spies – President of SolarSpies & Secretary of NABCEP – the solar industry certification agency. Description: Marketing is more important to a solarcontractor when compared to other trades due to lack of repeatcustomers. Your business needs a steady stream of qualified prospects to survive and grow. With the dramatic increase in solar contractors,standing out [...]
Free Download: “The Tough Realities of Marketing and Sales in Green Tech Businesses”
I try tooffer my observations and opinions on the widest possible range ofsubjects within the technology and politics of renewables. But, sinceI’ve been a marketing consultant for more than 25 years – largely to the Fortune-sized tech and industrial companies of the world: IBM, FedEx,Xerox, etc. — I tend to see marketing issues everywhere I [...]
Green Marketing or Green Washing, Part II
This post was written by Jessica Manganello, connect with her @mangojess BOSTON – We left off last month at Enforcement in part 1 of ‘Green Marketing or Green Washing?’. The best part! So if the green guides when applied can be prettystringent and since we can probably agree that most companies, whetheror not unwittingly, violate [...]
5 Marketing Lessons from the #greenENT Summit in NYC
NEW YORK CITY – Last week, I went down to NYC to get my feet wet andexplore the green scene in the big, hopefully green, apple. So, Ifigured the Green Entrepreneurship Summit would be a good place tostart. A huge shout out to Erica Grigg who told me about the event and invited me to [...]
Green Marketing or Green Washing?
So last month I spouted off about labels on food and the enforcementbehind them. The topic is a confusing once since there is very littleregulation, which leads to consumer confusion. There are however,guidelines with the FTC that prevent green washing in marketing underthe banner of Truth in Advertising. Unfortunately most businesses havevery little knowledge of [...]
Honest Marketing in the Environmental Revolution
Green initiatives are often communicated in a company’smarketing plans. These marketing efforts highlight a company’senvironmental features. Both the content and the format of a companiesmarketing efforts can play a vital role in enhancing the bottom line. According to the American Marketing Association (AMA), green marketing is themarketing of products that are presumed to be environmentally [...]
First Solar announces TK Kallenbach as EVP of marketing and product management
First Solar Inc., the world’s leading manufacturer of photovoltaicmodules, today announced that TK Kallenbach has been appointedexecutive vice president of marketing and product management. Kallenbachcomes to First Solar from Honeywell Aerospace where he led numerousareas including Aerospace’s strategic planning, product management andmarketing communications. Kallenbach joined Honeywell (formerlyAlliedSignal) in 1979, serving in a variety of senior [...]
The Importance of Branding in the Solar Industry
Solar panel companies often compare their industry to the chipbusiness. But one trick many of them haven’t learned from the chip guysis direct marketing to consumers. Those who want to set themselves apart from an increasingly crowdedfield may want to consider what chip companies such as Intel and nVidiahave done to develop brand loyalty. And [...]