earth hour

Earth Hour Needs to Get BIGGER

At 8:30 pm on Saturday, March 31st (when Earth Hour officially began), I was in Whole Foods in Toronto. Whole Foods, the natural, organic, and overall environmentally-conscious grocery store, is of all places where you expect to find people who know what Earth Hour is. But when the building dimmed their lights, my girlfriend and […] Read more


Earth Hour 2012

March 31st is Earth Hour, the day when between 8:30 and 9:30 pm people all over the world switch off the lights to make a symbolic gesture representing the need to be frugal with electricity and, we hasten to add, to switch to alternative energy. Symbolic actions are great, but they should lead to real […] Read more