Tag Archives: communicating
The Politics of Communicating Climate Change
Even though an emerging consensus of scientists agree that climate change is a manmade phenomena and not some natural occurrence caused bysomething beyond anyone’s control like the tilt of the sun. However, if you are a fossil fuel company, especially one that stands to lose from any new laws enacted to regulate carbon dioxide emissions, [...]
Communicating Sustainability 2010
On September 22-23 in Santa Clara, California, Applied Materials willbe hosting a conference entitled “Communicating Sustainability:Integrating Green and Responsibility into your Organization’s DNA. Inthis age of increasing employee diversity, mobility and turnover, thequestion of how to build a sustainability culture is a critical andchallenging inquiry. Visit the CommuNitelligence web site for the complete agenda and [...]
Communicating Sustainability
Communicating sustainability is about more than information. Effectivecommunications change behavior, while information alone does not alwayslead to action. It is important to keep the message positive, fear-based campaigns based on negative messages often produce apathy. Effectively communicating sustainability is about attractive campaigns that makesustainable lifestyles fashionable and "cool. Policies andinfrastructure are also required to support [...]