Sony, a global leader in electronics, has announced its success inachieving a whopping 31 percent reduction in CO2 emissions worldwide,surpassing the company’s 7 percent target set in 2006 by an ambitious 24 percent. According to the ‘Green Management’ goals that were formulated in 2006, as a part of Sony’s policy to protect the environment, thecompany has also managed to surpass other goals. The goal for reducingwaste generation was 40 percent and Sony has achieved a 54 percentreduction and the initial target for reducing water consumption was 20percent which has been surpassed by 21 percent, making it 41 percent!
All the above findings have been conducted through a third partywho have analyzed Sony facilities the world over and have concluded that the company have met and at times exceeded many of the targets thatwere a part of the Green Management 2006 plan. However, there arecertain shortcomings too as Sony was short of 5 percent for meeting thetarget for reducing VOC (volatile organic compound) emission and alsothe target achieve for waste reduction was largely because of recyclingrather than in reduction of consumption of resources which is moreimportant. Sony’s popular electronics such as the Bravia LCD TV are also built with a technology that consume less electricity than the previous models and the Blu-ray Disc recorders are also becoming moreenergy-efficient as a drastic reduction of around 50 percent in theirpower requirement has been observed between 2008-2010.
Sony is now working on materializing the next Green Plan titled ‘Road to Zero’ that was formulated in 2010 wherein Sony has pledged to reduce carbon emissions to zero’ by the year 2050 along with other goals thatinvolve massive reductions in energy consumption, packaging waste,transportation emissions, water consumption and virgin oil-basedplastics by 2015. Sony’s Green Plans are truly motivating and inspiringfor other organizations to follow suit in protecting our environment.