Solar Hits The Runway at Paris Fashion Week
I just came across this story about how solar energy helped inspire the latest collection from one of the world’s most influential fashion designers:
Karl Lagerfeld might have renewable energy on the brain. For his Spring/Summer 2013 show on Tuesday, the Chanel chief filled the cavernous hall of the Grand Palais in Paris with towering wind turbines and a runway that appeared to be made out of solar panels. “Energy is the most important thing in life,” he told reporters afterwards.
I know it is tempting to poke fun at the world of high fashion. Nevertheless, one cannot deny fashion’s uncanny ability to accurately forecast the future.
For instance, there is the Hemline/Skirt Length Indicator which suggests that the direction of the stock market can be predicted based upon the average length of hems in new fashion collections. Before the stock market crashed in 2008, Reuters ran a story that ended up being eerily prophetic about what low hemlines in recent fashion shows seemed to suggest:
Lower hemlines are coming back in fashion for spring and that could spell bad news for the U.S. stock market.
And can you really tell me with a straight face that the military inspired fashion trend in 2010 didn’t accurately predict the Arab Spring that followed shortly thereafter, as well as, the armed conflicts that emerged in Libya and Syria?
I didn’t think so.
A lot of marketing people in the solar industry talk about the need to educate consumers. However, before you can do that you first need to enter the consumer’s consciousness. Which is why I think it is a very positive omen for the solar industry that someone like Karl Lagerfeld would choose to make solar energy a theme for his latest collection for Chanel.
And since in most households men basically do whatever their wives tell them to do, women’s fashion serves as an excellent vehicle to create awareness among the consumers who at the end of the day will be the ones driving the decision making process.
Original Article on No More Naked Roofs
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