We all know Google is a warehouse of information. If one needs to findout information on a particular topic, a keyword search on google cantake one to over one thousand potential areas of information. Inessence, Google is a place to go to find the information one is lookingfor. Now, Google has waded into new territory for the 21st Century,namely that of an innovator who is investing in sustainable transport. Such innovation from one of the largest companies not only here in theU.S., but around the world clearly shows business is looking to thefuture and sees "green sustainable transport" as part of the new wayforward.
In particular, Google is an innovator and a leader in the sustainabletransport area, as back in 2007, it "issued a request for investmentproposals (RFP) to the tune of $10 million in order to advancesustainable transportation solutions. We are inviting entrepreneurs and companies to show us their best ideas on how they can contribute tothis important cause. We need catalytic investments to supporttechnologies, products and services that are critical to acceleratingplug-in vehicle commercialization." As a result, Google is a leader inthe sense that they are trying to find out what works and what does notwhen it comes to investing in sustainable transport technology.
As such, while many ideas may flourish on sustainable transport, theymay not be enacted or adopted if they are not considered doable. Consequently, Google has the right approach in terms of invitingcompanies and entrepreneurs to showcase what sustainable green transport technologies have the best shot at working. Investments, therefore,may be good or bad or may work or not work, and thus the more ideasabout sustainable transport that can flourish, the better. The sign ofan innovator, therefore, is one who is able to see ideas that work.
While $10 million upon first glance appears to be a small investment from a large company, Google points out "this RFP will help catalyze a broader response. We need automakers to bring these cars to market, but plug-in vehicles also need an entireecosystem of companies to flourish." Clearly, Google along with themany companies that submit proposals for the development of plug-intechnologies, therefore, are integral to the establishment of a muchlarger sustainable transport base in the U.S. Thus, what Google shows,therefore, is that a company must start the process for investing andinspire others to innovate. Google has done that with its "request forinvestments" or RFP program. Thus, Google is a 21st Century greeninnovator by not only making a commitment to sustainable transport butinspiring other companies to hop on the bandwagon too.
I am a recent graduate of William and Marywith a double major in environmental science and policy and publicpolicy. I will be an energy blogger. How can the U.S. reduce itsdependence on foreign oil? Is green technology going to happen soonerthan we think? What kind of message is needed to sell individuals onthe need to stop drill baby drill? These are some of the questions I’dlike to explore as a blogger for JustMeans.
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