Category Archives: TaeWoo Kim
Why Your Solar Company’s Website Gets No Search Engine Love
On internet, everyone is hot and sexy. OK, I lied. Most people on internet are just like.. people in real life. Most are, well, let’s just say.. if it weren’t for internet dating, most of these people’s heritage lines are doomed. (Side note: online sales lead generation is just like dating.) And websites are no different: [...]
Top 3 Useless Online Marketing Tactics Used By Solar Companies
Ever wonder who comes up with marketing strategies? OK, i don’t claim to know EVERYTHING there is to know about marketing, but I can tell you who’s wasting big bucks on useless crap. I’ve seen more than a dozen marketing campaigns from various sized solar companies.. multi billion dollar solar panel manufacturers, regional solar distributors [...]
3 Reasons Why Your Solar Company’s Website Sucks
Let me ask you a question. How many solar installers are there in US? Well, that was more of a rhetorical question.. actually I do not know either. But thanks to the open web, I managed to find the number of registered SunPower dealers in US. As of, September 2012, there were 349… and the [...]
What Google Can Tell You About Your Customer’s Sentiment
Do you run your business in vacuum? Probably not. Unless of course, you don’t like generating revenue. As founder of a solar lead generation company, my customers are solar installation companies. And one of their biggest un-addressed issue: how do THEIR customers feel about them. Prior to the days of internet where much of people’s [...]
Why is Solar Even Being Politicized?
In 1995, a rather well known expert scientist claimed that internet is nothing but a big fad. He said in a radio interview: I’d say it’s not that important. I think it’s grossly oversold and within two or three years people will shrug and say, ‘”Uh yep, it was a fad of the early 90′s and [...]
SolarWorld vs. China – David vs. Goliath or Corporate Greed?
Solar World Industries America is crying foul for Chinese solar manufacturers flooding the market with cheap solar panels. And it appears that the officials at the US. International Trade Commission and Commerce Department are going to agree. Why? Because Solar World is all about “protecting American jobs”, as reflected by one of its organizations being [...]
Solyndra: Solar’s Poster Child For Failure
If solar industry had a poster child for failure, Solyndra is to solar as Jared Fogle is to Subway. Yes, solar had its share of flops, failures, and fiascos. Wall Street bashes the solar manufacturers for its low margins, huge debts, and of course, its constant political war different countries around the world. On top [...]