Category Archives: Chaolysti
Writing about the latest issues facing thesolar industry, effective tactics for marketing solar energy, andshining a light on solar energy working in the real world, PamelaCargill brings her experience in solar energy and marketing to heraudiences through her consultancy practice at Chaolysti.Articles l Homepage l Twitter l Facebook
Riding the Risks and Rewards of the Solarcoaster
It’s been a while since I reflected on my career journey on what many of us in the industry have affectionately begun calling “The Solarcoaster.” Rather than look at events in the industry as a whole over the 2011-2012 period, I wanted to take a more personal view; a view as a big fish in [...]
Chaolysti Invited to Speak on Expanding Residential Markets Panel at SPI
Solar Power International has invited Chaolysti to share expertise in theexpanding Northeast US residential market with conference attendees aspart of the panel “Expanding Residential Solar Markets” as part of theMarkets conference track. Please join Pamela Cargill, Principal of Chaolysti along with panelists JP Ross, VP of Strategic Relationships at Sungevity, Charles Boortz, CEO of Dallas-based [...]
Join Chaolysti at SolarFest
Are you an entrepreneur with your own small solar or renewable energy business or considering starting your own business in these fields? Are you attending SolarFest this year? Join Pamela Cargill on Saturday July 16 at 1PM for an hour longpresentation/discussion under the USA Solar Store Tent for “The GreenMarketing How-To” and MORE! The presentation [...]
My Review of The 2011 SolarTech Leadership Summit
March 29 and 30 I attended the SolarTech Leadership Summit in Santa Clara, CA. You can read my toplevel thematic writeup at RenewableEnergyWorld.com and my opportunity assessment report at The Green Light Distrikt. Aside from analysis provided in those articles, there were some otherinteresting observations to take away from the event that fold into thenational [...]
How Can we Make Progress in Residential Solar Marketing?
With a lot of energy spent on technical issues in the solar industry, few analysts are discussing driving the industry’s adoption throughsales and marketing savvy. The road ahead for the growth of solar iscomplex. How can we make progress to advance adoption of residentialsolar? Start With The Basics; Advance Methodically So many solar companies are [...]
Chaolysti and SmartPower Submit Abstract to SPI
Chaolysti has partnered with SmartPower, a non-profit marketing organization focusing on clean energy and energy efficiency, to deliver an abstract for consideration to this year’s Solar Power International taking place October 17-20 in Dallas, TX. For almost a decade, SmartPower has combined grassroots communityoutreach, breakthrough social and traditional media, incentives andchallenges, and compelling websites to [...]
Chaolysti signs on as a Nova Sponsor of SolarFest
Chaolysti has signed on as a Nova sponsor for SolarFest 2011, taking place at Forget-me-Not Farm in beautiful Tinmouth, VT. As partof this announcement, Chaolysti has also signed an agreement to providemarketing consulting services for SolarFest. A decade after attending my first SolarFest, the event which helped me jumpstart my career, I amcircling back now [...]
Will Realtime Smart Meter Data Create Value for Residential Solar?
If you drive a car, it is likely that you can quote the miles per gallon statistics for your vehicle. In some cases, you might even have a rough idea what your dollars per tank value is. But do you know your home’s peak electricity use per kilowatt-hour cost? In other words, do youknow the [...]
See You at SolarTech’s Solar Leadership Summit!
On March 29 and 30, SolarTech will host its second Solar Leadership Summit in Santa Clara, CA. The theme of the summit, being billed as “Solar3.0–A Path from Policy to Profitability,” plans to bring top policy,finance, and emerging solutions leaders together to chart a course thatwill establish a clear path from policy driven markets to [...]