Consumer Reports: People Want Fuel Efficient Vehicles
According to a Consumer Reports survey, 93 percent of respondents “support increased fuel efficiency.” People want greener cars as is evidenced by the fact that 77 percent are in favor of car manufacturers producing more fuel-efficient vehicles, and 80 percent agreeing with fuel economy standards requiring fleet averages to top 55 miles per gallon by 2025.
A total of 56 percent of those surveyed claim to be considering a hybrid or EV, with fuel costs cited as a primary motivation. Correspondingly, 81 percent of consumers indicate that they would be willing to pay extra for a vehicle if it was cheaper to operate.
The Consumer Reports National Research Center conducted telephone interviews with 1,008 people over the age of 18 who were chosen as a “nationally representative probability sample.”
Mark Cooper, Director of Research at the Consumer Federation of America, said in a statement, “These results reflect the strongest support for higher fuel economy standards and willingness to adopt new fuel savings technologies we have seen to date.”
This sends a clear message to automakers who have long claimed that Americans’ do not want to pay more for fuel economy.
Richard Matthews is a consultant, sustainable investor, writer and owner of The Green Market Oracle, a leading sustainable business blog that covers the convergence of sustainable capitalism and the global environment.The Green Market is one of the most comprehensive resources for information and tools on sustainability. Follow The Green Market's twitter feed and see the Facebook Fan Page. Richard is a contributor to more than 50 publications. Find him on Facebook and Linkedin.
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