One of the things I learned last week was that an event that combinescleantech, jobs and great food—along with effective advertising—candeliver an excellent turnout.
Indeed that formula worked at the recent Cleantech Outlook:Growing Green Jobs panel. The event, moderated by Rex Northen, executive director of Cleantech Open, was co-sponsored by the Santa Clara University Leavey School ofBusiness, Applied Materials, and PayPal, which hosted the venue.
A standing-room-only crowd of more than 215 attendees heard topicsranging from utility-scale solar generation and battery energy storagefor vehicles, to energy-saving electrochromic windows, efficientsolid-state lighting, and low carbon green cement for buildings, and ofcourse… jobs.
With a backdrop of the economic recession,unemployment as a centerpiece in the recent elections, and unprecedented U.S. federal stimulus focused on energy-related projects, attention isbeing squarely placed on “clean technology” as a key to the country’sfuture prosperity. Supporting this premise, the Clean Tech Jobs Trends report references two separate studies that found money invested in cleanenergy creates two to four jobs for every single job created if themoney were spent on fossil fuel industries.
As a panelist alongside Arnnon Geshuri (VP HR, Tesla), Michael Peterson (CEO, Solargen Energy), and Todd Lukesh (Manager of Sustainability, Webcor Builders), it was fascinating to hear how cleantech can play a powerful role in the country’s economic recovery.
Some highlights from the discussion:
Silicon Valley cleantech jobs
There wasn’t any argument that Silicon Valley continues to be whereinnovation happens, this time not just in the IT domain (eg, smart grid) but in the hard sciences as well (eg, for biofuels, photovoltaics,energy storage). A question about whether Silicon Valley will ever beable to also support manufacturing was addressed by two examples:Tesla’s electric vehicle production plant in Fremont and chipmanufacturers’ producing high-brightness LEDs here in the Valley aswell. In both cases, high value, proprietary product content andtechnical expertise help keep manufacturing from moving overseas.
Government role in cleantech
The panel agreed that governments around the world play a critical role inencouraging and accelerating the development of clean energytechnologies and industries through mandates, regulations andincentives. You’ll find plenty of entries in this blog and elsewhere onthe continued need for renewable portfolio standards, aggressive fuel efficiency targets, carbon-related legislation, EV incentives, and R&D funding programs. More than one panelist also commented on the flip side of government involvement: learning to work moreefficiently with the U.S. government, be it in the case of fundedR&D programs or regulatory approval processes for projects on public land.
Transitioning into the cleantech industry
The panel noted that there are opportunities out there for people withgeneral as well as specific skill sets. As an example, Applied Materials is planning to hire excellent candidates for a number of energy-related positions. Tesla’s Arnnon noted that they are seeking to hire at their new Fremont factory and continue growing at its HQ.
For those looking to transition into cleantech, there are multiplestrategies and paths. My own story is four years ago I moved into thecleantech industry after working in the optical networking andsemiconductor areas. Because I wanted to get back to my roots inmaterials science, I accepted an opportunity to join a startup that wasdeveloping nanomaterials for LEDs, batteries, solar, and printedelectronics. In landing that first cleantech job, it helped that I knew several key people at the startup from previous interactions. (Hint:keep networking!) From there I accepted a great opportunity to joinApplied Materials as a business developer, working on alternative energy applications. As I mentioned to the audience, it’s great to work incleantech because there is that extra layer of meaning, contributing tomuch needed solutions.
For those of you who have also transitioned into cleantech, what is your story? What trends do you see for Silicon Valley and cleantech in general?