Canadian Guidelines on Environmental Claims

green marketing guidelines Canadian Guidelines on Environmental Claims

The Competition Bureau of Canada and the Canadian Standards Association have developed guidelines based on CAN/CSA-ISO 14021detailing the appropriate use of environmental terms. Their guidereflects the most current, internationally accepted, best practiceinformation on the use of environmental claims. The guide is designed to help level playing field; reduce the risk of communicating misleadingenvironmental claims; provide an incentive to improve environmentalperformance; and meet the growing consumer demand for products andpackaging to have a reduced environmental impact.

The secondedition of the guideline titled Environmental Claims: A Guide for Industry and Advertisers, was published in June 2008 by Canadian Standards Association, a not-for-profit private sector organization. It supersedes the previous edition published in 2000,entitled The CAN/CSA-ISO 14021 Essentials.

The first objective of this Guide is to provide the users of ISO 14021, with a best practiceguide to the application of the standard and some practical examples ofhow the standard could be applied to environmental claims in theCanadian marketplace.

The second objective is to provideassistance to industry and advertisers in complying with certainprovisions of the Competition Act, the Consumer Packaging and LabellingAct, and the Textile Labelling Act.

This Guide provides examplesof preferred approaches and discouraged approaches to illustratecommonly used environmental claims; shows how to avoid misleading ordeceptive claims relating to an implied or expressed environmentalbenefit; establishes the guidelines for Mobius loop markings; andsuggests methodologies for tests that can be used to clarify claims.

The guide offers best practices for complying with the provisions thatprohibit false or misleading representations.

Download the entire document (PDF, 589 KB, 72 Pages) .

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