Bloom Energy: Subsidy Pro

You can’t fault a company for using government subsidies, politics, and politicians to their advantage. Corporations are in the business of maximizingshareholder value and whatever they do, within the bounds of the law, is fair play. Oil and gas companies have done it for a century. Now greentech companies are doing it and they are becoming adept at the game.

Bloom Energy (although debatably greentech) is a high-profile fuel cell manufacturer, and the firm is using all ofthe tools at its disposal — including, in this case, California’s SGIPsubsidy —  to advance its business.

The SGIP (Self-Generation Incentive Program) is a subsidy established byCalifornia’s PUC to support existing and emerging distributed energyresources — providing one-time, upfront rebates for distributed energysystems installed on the customer’s side of the utility meter. Qualifying technologies include wind turbines, fuel cells, and associated energy storage systems.

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