2012 Rackspace Global Survey on Sustainability
As reported in an April 30, 2012 Environmental Leader article, 72 percent of US companies say sustainability influences their purchasing decisions and is an important factor when selecting a service provider. Outside of the US, 91 percent of the companies polled said sustainability was part of their purchasing decisions. These numbers are from a survey called 2012 Rackspace Green Survey from cloud computing firm Rackspace Hosting.
- 26 percent of respondents said cost considerations outweighed environmental factors when purchasing products and services;
- 54 percent of companies said when two purchasing choices are equal (including cost), the greener product or service is better;
- 20 percent said when two purchasing choices are not equal, greener is better;
- 17 percent of companies said sustainability is a standard part of their request for information, proposal or quote system;
- 59 percent of companies said they consider sustainability periodically for specific types of purchases.
Richard Matthews is a consultant, sustainable investor, writer and owner of The Green Market Oracle, a leading sustainable business blog that covers the convergence of sustainable capitalism and the global environment.The Green Market is one of the most comprehensive resources for information and tools on sustainability. Follow The Green Market's twitter feed and see the Facebook Fan Page. Richard is a contributor to more than 50 publications. Find him on Facebook and Linkedin.
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